Strategro's Delta 3 (∆3) market development methodology is the cornerstone of our market entry and expansion approach.

∆1 Qualify

Typical ∆1 deliverables include:

• Market overview and competitive analysis
• Target market identification and qualification
• Feedback from industry insiders, potential customers and partners
• Regulatory overview
• Plan for initial business development and go-to-market strategy

∆2 Engage
Based on findings and accomplishments from ∆1, Strategro will help develop a clear value proposition for the client, and engage with potential customers and/or partners with the objective to secure proof-of-concept.

Typical ∆2 deliverables include:

• Value proposition and marketing strategy
• Partner and customer qualification and initial meetings
• Proof-of-Concept in North America (product sale or other agreement)
• Business and Marketing Plan for launch 

∆3 Launch
In this last phase, Strategro helps the client establish a fully functional North American operation, secure an ongoing revenue stream through partners, or scale-up North American operations. In this phase, marketing plans are 'tweaked', sales leads are generated, and plans for long term growth are established.

Typical ∆3 deliverables include: