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Selected Case Studies: Health and Wellness Company A: Challenge: A European research institute enlisted Strategro to help formulate an opportunity assessment and potential entry strategy for a potential commercial spin-off of a new protein ingredient technology. Solution: Strategro developed a comprehensive analysis of the U.S. protein ingredients market, including food ingredients, sports nutrition, medical foods and bioactive derivatives. Critical success factors and opportunities were identified and presented to the client, as part of their commercialization plan. Company B: Challenge: A Scandinavian direct marketer of Omega-3 dietary supplements engaged Strategro to assess the potential of translating their successful home market business model to the North American market. Solution: Strategro provided a detailed analysis of the US Omega-3 market, including target demographics, competitive landscape, pricing analysis, regulatory environment, and potential test market locations, in preparation for their test market launch. Strategro also qualified and secured several key direct marketing agencies for their use, and is currently working together with the client on the U.S. launch. |