The market for natural and functional ingredients for foods, supplements, cosmetics and veterinary products is changing rapidly.

New products and technologies are continuously being introduced to these markets -- requiring companies to show increased scientific documentation as well as marketing skill.

Strategro helps companies in this sector to develop successful concepts and products, and to execute sound go-to-market strategies in this challenging market. Our clients are typically active in one or more of the following sectors:

Functional Foods
With a focus on new food technologies and functional ingredients that offer proven health-promoting benefit.

Supplements/Nutraceuticals
Including vitamins, minerals, sports supplements and natural ingredients and technologies.

Cosmeceuticals
Including personal care products, technologies and ingredients that offer natural alternatives to synthetics, with documented health / performance benefits.

Working towards both consumer and business-to-business markets, Strategro has a wealth of experience and solid success assisting clients within this sector.

Strategro publishes Nutratrends®, a newsletter with global readership covering commercial developments within the sector.