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Selected Case Studies: Marine Biotech & Products Company A: Challenge: A multinational producer of a marine proteins and oils was looking to develop new markets and applications for their product. Solution: Strategro successfully assisted in developing and executing the company's initial marketing and sales plan and efforts in North America. This included performing competitive analysis and market due diligence, business plan development, customer identification and business development. Company B: Challenge: A producer of branded marine ingredients with application towards the food and dietary supplement segment asked Strategro for assistance in expanding its current US business, and for help relaunching a product into the US market. Solution: Strategro developed a comprehensive market entry plan and strategy for the client, leveraging our strong resources and experience within the food and dietary supplement markets. Strategro also assisted in plan execution, which included assistance with FDA GRAS registration, channel management, product positioning, and initial promotional efforts. As a part of Strategro's go-to-market strategy, we introduced the company to potential partners with the ability to market their branded ingredients globally. Work for this company is on-going. |